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Perspectives

We blog about Human Behaviour | Business Process Design | Strategy | Branding | Creative


spelled out:

The wheel was invented as a tool of coordination.  Now imagine a wheel that runs on reciprocal exchange and is trued by attention to concerns within a specific set of domains.  This is the wheel of effective human interaction even when we are at play.  Your wheel the key to both where you have been and where you are going.

We are the most technologically advanced we've ever been.  Yet, miscoordination and even now discoordination a growing chunk of our lives.  We don't see the costs.  We don't see resultant confusion, diversion and uncertainty regarding what to do next as more than annoyance.  These invisibilities currently not accounted for in our interpretation of productivity.

"Coordination is the result of Reciprocal Care for Concerns within Recurring Domains."

When humans engage in projects we historically focus on things and their location.  We measure these in a standard accounting format.  We account for people through direct and indirect labor.  We track productivity through the measurement of a systems output.  We don't track Conversational Layer Thickness around things and their location.

"The bulk, the mass, the mood of the conversations that take place."

When we coordinate effectively we get down to some basics.  The basic elements of the language of coordination.  Speech Acts.  From narrative perspective the explanation of Who; What; When; Where; Why; and, How things will be done.  This is not a business plan.  These are the operational standards we will, together, apply to our interactions.  The criteria from which we will, together, make assessments about what works and what doesn't.  This is the basis of establishing a system of proofs.  Asserted facts, which can be held to either true, or false positions around widely observable events.  Coordination contains rigor and respect.

Coordination holds the key to unlocking our current productivity stall.  Specifically, the waste, the coordination waste that has been happily living in our systems.  Lying in our interactions with others where we appear to be repeating unnecessary steps, or find ourselves and our teams stuck.  Waiting.

Simple Examples Of What Coordination Isn't:

We meet.  We find we have similar interests.  We enjoy our time together and commit to meet again.  We never do.

We meet.  We find we have similar interests.  We enjoy our time together and commit to meet again.  We trade a few messages to detail out day / time and place.  We confirm the day before.  Half an hour before the scheduled meet one person declares an emergency.  They continue texting you through the time you were to meet declaring how sorry they are and wanting to reschedule.  Never occurring to them that their emergency time is now being spent texting with the person they should have been meeting with.

The theme is disconnection.  The narrative can be expanded, though recurring disconnection is what can be observed in the outcomes around us when coordination isn't happening.

Simple Examples Of Where Coordination Waste Lives:

eMail; Text Threads; Chat; Voice Calls; AV Conferencing; Meetings; Follow Up Activities; and, General Conversation.

Speech Acts That Provide Wheel Rotation, Reciprocal Exchange:

Offer; Request; Accept; Decline; Counter; Declare; Speculate; Assess; Assert; and, Apology. 


Application > Leading; Managing Others >> Project Management...


EXPLORATION: Where are you and your team having conversations that actually don't matter?


Case Example ~ Situation | Solution | Result:

Situation > n/a

Solution > n/a

Result > n/a


Distinctions: Coordination, Speech Acts, Assessments, Assertions, Conversational Layer Thickness, Standards, Criteria, Care,  

Relation To Core: Acknowledgement, Observational Frameworks, Navigational Capacity, Bridging Realities, Human Interactivity's Ones & Zeros, The Language Of Coordination, Turning Business To Enterprise, Reciprocally Transactional Loops, Marketing's Continuum,






our assessments as gifts:

Behaviorally, we can be polite, while masking the obvious.  We are not satisfied.  This shows up in our body language, should our partner in our interaction sense an emotional disconnect.  Our brains and physiology at work.

"Our 'Conversational Energy' reveals itself."

Our behavior; what we say, what we don't say; what we do, and what we don't do is indeed being monitored.  Monitored by the electrochemical systems of others.

"Add psychology and we've often got a hot mess."

Should I say something?  When is the right time?  What am I protecting by not saying something?  What might improve if I do say something?  Being honest, open and willing to share opinion/Assessments with others is essential to building trust.  Being aware of situation and timing where we have our best shot at connecting with another a skill.  Sequence and timing and ability to observe past the moment, while holding past declarations front and center.  What we committed to produce in the beginning.

When we hold back assessments, we take away another's choice to adapt.

Worse, we adapt anyway into an unclear future.

By stepping into our assessments, and firmly connecting them to the original intention of working, coordinating together.  There are only two paths; change the action to fit the declaration; or, change the declaration to fit the action.  Both can be successful, though not necessarily ethical in execution.


Application > Leading; Managing Others >> Culture Development...


EXPLORATION: Where are we hesitant to have honest, open dialog?  Is it possible that by managing honest, open dialog with clear intention and care that we actually create relationship, not thwart it?


Case Example ~ Situation | Solution | Result:

Situation > n/a

Solution > n/a

Result > n/a


Distinctions: Assessments, Conversational Energy, Gifts, Stands, Intention, Care, Honesty, Openness, Culture, Development,  

Relation To Core: Acknowledgement, Observational Frameworks, Navigational Capacity, Bridging Realities, Human Interactivity's Ones & Zeros, The Language Of Coordination, Turning Business To Enterprise, Reciprocally Transactional Loops, Marketing's Continuum,






is a grossly misunderstood term:

Working on a project with a friend and colleague recently it occurred to me that our teams understanding of marketing was "thin."  They asked why?.  I replied that the conversations I'd been having with other members of the team revealed an interpretation that "marketing is a waste of time and money."  Until, in each conversation we dug a bit deeper into the mechanics of making public and private offers.  I suggested that we back up, and offered the following perspective:

"Behaviorally, Marketing is the preparation of a listener to accept an offer.  In action marketing is every utterance of your persona, your collective identity and identities.  External perceptions of your brand."

I repeated the core "Marketing is the preparation of a listener to accept an offer."  And, remained silent.  

"I've been in information technology marketing my whole career, I've never heard that before, and that is quite a powerful statement."

"I like it."  This orientation changes everything.  Marketing under this declaration allows us to get very clearly that it is an external source's ability to resonate with our narrative that matters.  If we have something that our interests surround making it available to others, then we have to get clear and pragmatic about the desired outcomes we are after.  There are four stages that form a continuum in marketing:

Awareness.  If no one is aware that you, or your connection to your offer exist, nothing will happen.

Interest.  Here someone who is aware is trying to figure out why they should care.

Trial.  Here there is a check between expectation and interpretations formed from experience.

Repeat.  This, the holy grail.  Nirvana.  And, the "oh-shit" moment when we begin to see what care and service of care actually mean.

This, the recipe, not how to cook the soup.  Many are running around with a thin interpretation of what marketing really is, and more importantly how and why it works.  Some of those running around, people look up to, and these people are expressing the ridiculous -- { "Look at what I/we just created With Zero Marketing." } -- which is pedestrian at best.  It is also a negligent statement that harms others.  It harms other by allowing them to believe what is not actually true.  An arrogant and ignorant claim absent the realities and importance of identity.  No identity <> No awareness.

110% of the offers invented fall into the fate of the marketing continuum.  And, unless we are living in a vacuum we need to respect gravity.


Application > Just about everything; As children our marketing is being cute; As we explore adolescence we see that narratives matter; As we explore adulthood we are capable for forgetting the importance and critical nature of many, many things...


EXPLORATION: Look at the narratives around you.  Study narrative models.  Observe different styles of narrative telling.  Look at offers from the perspective of awareness, interest, trial, and repeat.  Observe what is present and what is missing in both successful and non-successful attempts to market.  Look at the cost of building and maintaining an identity.  Review trust.  Review disclosive spaces.  Review recurring domains of concern.


Case Example ~ Situation | Solution | Result:

Situation > n/a

Solution > n/a

Result > n/a


Distinctions: Marketing, Identity, Awareness, Interest, Trial, Repeat, 

Relation To Core: Acknowledgement, Observational Frameworks, Navigational Capacity, Bridging Realities, Human Interactivity's Ones & Zeros, The Language Of Coordination, Turning Business To Enterprise, Reciprocally Transactional Loops, Marketing's Continuum,