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the thing no one wants to be and everybody is:

No one wants to be a cost.  We become costs before we are even born.  Then we begin consuming.  Food.  Data.  Knowledge.  The beginning of a life of consumption.  Our consumption has begun to bump up against nature, and from some perspectives nature is fighting back.  Earthquakes, hurricanes, tornados, fires, floods and radical changes to animal populations.  Catastrophe quite profitable for some, for others a huge series of costs.

"So, mostly we ignore the fact that we are costs as we generate cost."

This is where we become burden shifters.  The type of person that is happy to let others pay kind of burden shifting.  Some are tricky about this, and maliciously take advantage.  Others are simply oblivious to the possibility that they shift burden, the cost and upset they leave in their wake absolutely invisible to them.  Focused.  Turned inward to focus on our own consumption.  Our own objectives.  Our own need to get things done.

Look Differently, See Different Things:  The Cost of Mail for example.

"The paper and plastic crap they just keep sticking in your mailbox!"

This is tradition dying a hard death.  Because you have an address, others have the right to burden you with things, which then produces cost to throw away, which then produces a whole chain of event costs in the garbage industry.  The garbage industry producing even more costs through contracts, exclusivity and exclusion.  Why?

"Can't we find what we need on the internet?"

No.  We really can't.  Not in the ad based cost structure that has emerged out of the likes of Google.  Search has become an ad based, neatly siloed dog-pile of marginal information.  Getting what we need literally hidden in the ad based jungle.  The probability of getting what we don't need, that which will quite likely wind up in a landfill, quite high.  Because our emotions are being played.

That's what happens when we advertise, we play on the emotions of others.  That is fact.  And, there can be a huge cost to that.  I'm pointing it out.  Perhaps not well, though that is what begins to happen when we begin to look differently.  We see different things, then we work to describe them.  We explore the possibility that others are able to see the same things.  We wrestle with differences, distinctions.

I am pointing to the unseen cost of physical mail.  I am pointing to the unseen cost of online search.  There are many unseen costs surrounding us, just as we don't necessarily see the costs that we are.

The importance of this whole perspective is that without seeing cost, the costs that we are and the costs that surround us, then it is very, very difficult to assess what everyone wants to focus on.  Value.  Value assessments are not complete without clear costs.

Application: September 1, 2018 finds us still talking about the death of Senator John McCain.  A friend in the social layer memorialized him as a champion of cross aisle politics, and was using him as an example and call for people to work together.

The cost of this approach massive in terms of the effect/affect we hold as the future.

By some reports, McCain, was neither respected by those around him in the military, nor known for his ethics in politics, and responsible by vote for the death of many, the suffering of more, and the destruction of other governments, lands and the planet.

By painting the man as both a hero and someone we should respect only makes sense in a world where we have lost our minds.

What is the cost of memorializing half truths and lies by omission?  One cost is that by doing this, by obscuring fact we encourage these very same behaviors.  We need to challenge such costs, not blindly eat them!

EXPLORATION: Where can you see that you are a cost to others?  Where can you see that others are a cost to you?  Where can you see that you and others can work together to reduce cost for both yourself and others?...

Case Example ~ Situation | Solution | Result:

Situation > N/A

Solution > N/A

Result > N/A

Distinctions: Cost, Burden Shift, Cost Structure, Ethics, 

Relation To Core: Acknowledgement, Observational Frameworks, Navigational Capacity, Bridging Realities, Human Interactivity's Ones & Zeros, The Language Of Coordination, Turning Business To Enterprise, Reciprocally Transactional Loops,