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Perspectives

We blog about Human Behaviour | Business Process Design | Strategy | Branding | Creative


our assessments as gifts:

Behaviorally, we can be polite, while masking the obvious.  We are not satisfied.  This shows up in our body language, should our partner in our interaction sense an emotional disconnect.  Our brains and physiology at work.

"Our 'Conversational Energy' reveals itself."

Our behavior; what we say, what we don't say; what we do, and what we don't do is indeed being monitored.  Monitored by the electrochemical systems of others.

"Add psychology and we've often got a hot mess."

Should I say something?  When is the right time?  What am I protecting by not saying something?  What might improve if I do say something?  Being honest, open and willing to share opinion/Assessments with others is essential to building trust.  Being aware of situation and timing where we have our best shot at connecting with another a skill.  Sequence and timing and ability to observe past the moment, while holding past declarations front and center.  What we committed to produce in the beginning.

When we hold back assessments, we take away another's choice to adapt.

Worse, we adapt anyway into an unclear future.

By stepping into our assessments, and firmly connecting them to the original intention of working, coordinating together.  There are only two paths; change the action to fit the declaration; or, change the declaration to fit the action.  Both can be successful, though not necessarily ethical in execution.


Application > Leading; Managing Others >> Culture Development...


EXPLORATION: Where are we hesitant to have honest, open dialog?  Is it possible that by managing honest, open dialog with clear intention and care that we actually create relationship, not thwart it?


Case Example ~ Situation | Solution | Result:

Situation > n/a

Solution > n/a

Result > n/a


Distinctions: Assessments, Conversational Energy, Gifts, Stands, Intention, Care, Honesty, Openness, Culture, Development,  

Relation To Core: Acknowledgement, Observational Frameworks, Navigational Capacity, Bridging Realities, Human Interactivity's Ones & Zeros, The Language Of Coordination, Turning Business To Enterprise, Reciprocally Transactional Loops, Marketing's Continuum,






is a grossly misunderstood term:

Working on a project with a friend and colleague recently it occurred to me that our teams understanding of marketing was "thin."  They asked why?.  I replied that the conversations I'd been having with other members of the team revealed an interpretation that "marketing is a waste of time and money."  Until, in each conversation we dug a bit deeper into the mechanics of making public and private offers.  I suggested that we back up, and offered the following perspective:

"Behaviorally, Marketing is the preparation of a listener to accept an offer.  In action marketing is every utterance of your persona, your collective identity and identities.  External perceptions of your brand."

I repeated the core "Marketing is the preparation of a listener to accept an offer."  And, remained silent.  

"I've been in information technology marketing my whole career, I've never heard that before, and that is quite a powerful statement."

"I like it."  This orientation changes everything.  Marketing under this declaration allows us to get very clearly that it is an external source's ability to resonate with our narrative that matters.  If we have something that our interests surround making it available to others, then we have to get clear and pragmatic about the desired outcomes we are after.  There are four stages that form a continuum in marketing:

Awareness.  If no one is aware that you, or your connection to your offer exist, nothing will happen.

Interest.  Here someone who is aware is trying to figure out why they should care.

Trial.  Here there is a check between expectation and interpretations formed from experience.

Repeat.  This, the holy grail.  Nirvana.  And, the "oh-shit" moment when we begin to see what care and service of care actually mean.

This, the recipe, not how to cook the soup.  Many are running around with a thin interpretation of what marketing really is, and more importantly how and why it works.  Some of those running around, people look up to, and these people are expressing the ridiculous -- { "Look at what I/we just created With Zero Marketing." } -- which is pedestrian at best.  It is also a negligent statement that harms others.  It harms other by allowing them to believe what is not actually true.  An arrogant and ignorant claim absent the realities and importance of identity.  No identity <> No awareness.

110% of the offers invented fall into the fate of the marketing continuum.  And, unless we are living in a vacuum we need to respect gravity.


Application > Just about everything; As children our marketing is being cute; As we explore adolescence we see that narratives matter; As we explore adulthood we are capable for forgetting the importance and critical nature of many, many things...


EXPLORATION: Look at the narratives around you.  Study narrative models.  Observe different styles of narrative telling.  Look at offers from the perspective of awareness, interest, trial, and repeat.  Observe what is present and what is missing in both successful and non-successful attempts to market.  Look at the cost of building and maintaining an identity.  Review trust.  Review disclosive spaces.  Review recurring domains of concern.


Case Example ~ Situation | Solution | Result:

Situation > n/a

Solution > n/a

Result > n/a


Distinctions: Marketing, Identity, Awareness, Interest, Trial, Repeat, 

Relation To Core: Acknowledgement, Observational Frameworks, Navigational Capacity, Bridging Realities, Human Interactivity's Ones & Zeros, The Language Of Coordination, Turning Business To Enterprise, Reciprocally Transactional Loops, Marketing's Continuum,






is messy:

Especially when we apply our care to others.  We tend to impose our interpretation of solution.   Forcing our framework onto someone else's specifics.  We can look to the spread of particular thought types [belief systems] like religion and engineering as to how care may in fact be both care and lack of care at the same time.  The difference > Perspective.

"If I were in your situation, here is what I would do."

It is mutual understanding that is critical.  Though, we automatically come to everything via our individually unique brains.  Thus mutual understanding gets created in the forth and back dialog surrounding a thing with an attached set of situational specifics.  Hanging out in such space can be uncomfortable.  Reciprocal commitment to honest, open conversation about concerns is essential.  How we begin to understand one another is first by beginning to care someone else's concerns.  The simplest way to break this down is to look at two people, groups split into two person pairs, working to hold another's concern as their own.  Reciprocity.  Your concerns are my concerns.  My concerns are your concerns.  Now how do we act?

"When?  Only when we are being watched, or all the time?"

Consistency.  Rewritten to here >>> from here down old content used as a style holder >>> come to this website and fewer would notice actual works in process... sometimes i write here daily if i'm working on illustrating a distinction... sometimes i'm not here for awhile... ;lkj;lkjdfjddk > old text / content to hold the fom >> humans can indeed change their minds, and from there change the course of life.  We see it over and over again.  In positive frames we call this invention, initiative, flexibility.  In negative frames the opposite; a vacuum of ideas, lethargy and rigidity.  These are all, to some degree, choices.  Physical limitation accepted.  If you are 5'4" you are 5'4."  The choice is in label.

"So, how do we change our mind?  And, make the change stick."

We manage our psychology.  And, this is not simple in our - [do whatever we want, justify it to no end, win at all cost] - societies.

"Toronto, right now may just be waking up to such reality."

The Canadian city in the throws of a massive digital rights play that pits the city's own interests against itself.  Why?  Because it is easy to profit from the sale of things that are not yours.  At a base level this is being a thief.  At other levels simply doing business.


Application > Self: Changing our minds a very powerful concept to take on.  What does it mean to change our mind, really, to set change into action?  What does it feel like?

"Skateboarding between ultimate bliss, and absolute hell."

Fear of the unknown is changes worst enemy.  Change loves the unknown, because it holds more change.  Fear loves the unknown, because it generates more fear.  What's the difference?  Both choices of position along a line between the two.  A continuum of possibility.

Think for a minute about something you were once afraid of, but no longer are.  The simplest thing, perhaps dipping a toe into a pool of water.  Some choose to jump in, some choose to sit on the edge.  Some choose to sit on the edge, then jump in.

Changing state.  We actually do this quite automatically all the time.  Our bodies moving from one location to another a series of animated steps in sequence. 

At closer look WE are really changing all the time.  And, sometimes critical change is available from a perspective right around the corner, we just need to go look.


EXPLORATION: Where should YOU change?  How do we prove change?  How will we know when we have changed?  Where can we see examples of effective change?  Is changing back change? 


Case Example ~ Situation | Solution | Result:

Situation > Working to produce change at the top.

Solution > Listen to where the top thinks he, or she is.

Result > Refinement of positions from the perspective of understanding are more probable.  Fluid.  Less friction.


Distinctions: Care, 

Relation To Core: Acknowledgement, Observational Frameworks, Navigational Capacity, Bridging Realities, Human Interactivity's Ones & Zeros, The Language Of Coordination, Turning Business To Enterprise, Reciprocally Transactional Loops,